Southern West Virginia Tourism Initiative

Despite having plentiful natural resources, many communities across southern West Virginia that have been historically dependent on coal are struggling to bounce back from the industry’s decline. Partner Community Capital ™ and the Hatfield-McCoy Regional Recreation Authority are partnering to help the region transition to a diversified, post-coal economy. 

Hatfield McCoy mountain vista with dirt biker doing a wheelie uphill

The Southern WV Tourism Initiative is a partnership between PCAP and the Hatfield-McCoy Regional Recreation Authority (Hatfield-McCoy).

Our goal? Create jobs and strengthen the economy in nine southern West Virginia counties, by helping local entrepreneurs grow tourism-related businesses. 

How it works:

The Initiative leverages Hatfield McCoy’s 600 + miles of trails for off-highway vehicle enthusiasts.  The trail system, one of the largest in the world, attracts over 40,000 visitors annually.

With a mix of public and private financing, Hatfield-McCoy and PCAP collaborate to support and broaden local businesses and tourism infrastructure around the trails. These small businesses help retain more of the riders’ tourism dollars, while protecting the region’s abundant natural beauty.

We’ve increased access to capital in these coal-impacted communities by creating a revolving loan fund and delivering business coaching and marketing services to tourism-related enterprises in the nine Hatfield-McCoy Trail counties: Boone, Kanawha, Lincoln, Logan, McDowell, Mercer, Mingo, Wayne, and Wyoming.

Here’s what the Initiative delivers:

Lending for:

  • Real estate acquisition; development of rental cabins and lodging facilities
  • Business acquisition or expansion
  • Equipment financing and working capital
  • Hiring new staff to serve a growing market
  • Energy efficiency/renewable energy projects

Business advisory services

  • Business plan development
  • Accounting assistance
  • Market assessment
  • Sector/industry specific consulting

Learn More

The Southern West Virginia Tourism Initiative is helping to cultivate entrepreneurs and businesses in a range of sectors, including: environmental services, local food, recreation-based tourism, renewable energy, value-added agriculture and much more. It is expected to create hundreds of new jobs as well as support current and burgeoning businesses in the state

For more information, contact Justin White, PCAP’s Southern WV Lender.

Photo courtesy of Hatfield-McCoy Trails.

Partner Community Capital™ Logo

Sign up for updates

Receive the latest news right to your inbox.