In Greenville, North Carolina, one food truck is on a mission to change the way people think about French fries. Filthy Fries, founded by Brandon and Ashley Smithson, is redefining fast food with a creative, gourmet spin on a familiar favorite — and locals are already taking notice.

“Filthy Fries presents a revolutionary solution to the lack of premium, customizable French fry options in Greenville,” said Brandon Smithson. “We wanted to offer something that felt indulgent but also fresh and high-quality — fries that are truly an experience.”

The concept is simple but irresistible: fresh-cut, premium Russet potatoes fried in 100% beef tallow for unmatched flavor and quality, topped with everything from slow-cooked carne asada and sausage gravy to parmesan garlic and even dessert fries.

When the Smithsons approached Partner Community Capital (PCAP) in 2024, they had the vision and the recipes — they just needed the right financial support to make it happen. They worked with PCAP Lender Clem Seifert to secure a small business loan to cover startup costs, equipment, marketing, and working capital.

“As Filthy Fries embarks on its journey to revolutionize the gourmet French fry scene in Greenville, we wanted to ensure they had a strong financial foundation,” said Seifert. “This loan gives them the ability to launch with high-quality equipment, a strong brand presence, and the flexibility they need to grow.”

For Seifert, working with the Smithsons was a natural fit.

“PCAP has financed several food trucks and trailers across our markets, and we’ve seen firsthand how mobile food businesses can energize local economies,” he said. “But what stood out about Filthy Fries was their creativity, their attention to quality, and their commitment to creating something unique for Eastern North Carolina.”

That commitment is reflected not just in their food, but in the way they’ve built their business from the ground up. The Smithsons purchased a brand-new, custom-designed food trailer, collaborating closely with the manufacturer to ensure every detail fit their vision.

“We wanted a setup that was functional, efficient, and beautiful — something we could be proud to roll up in,” Brandon said. The finished trailer is a showstopper, a gleaming mobile kitchen that reflects the care and quality behind every plate of fries.

Filthy Fries plans to operate throughout the region — from breweries and festivals to sporting events and private parties — bringing their bold menu and lively energy directly to the people.

Their signature platters highlight that focus on freshness and flavor:

The Traditional (most popular): Fresh-cut fries, extra sharp cheddar cheese sauce, crispy bacon, and scallions.

Filthy Pirate (Carne Asada Barbacoa): Fresh-cut fries, citrus-infused shredded beef, extra sharp cheddar cheese sauce, grilled jalapeños, fresh cilantro, and a creamy citrus drizzle.

Parmesan Garlic Paradise: Fresh-cut fries tossed in parmesan garlic seasoning.

Dillicious Fries: Fresh-cut fries tossed in bold dill pickle seasoning.

Each platter is made to order and customizable with a variety of dipping sauces, giving customers the freedom to create their perfect fry combination.

“The beauty of the food truck model is accessibility,” Brandon said. “We can meet our customers where they are and serve up something fresh and exciting every time.”

Seifert agreed. “This is the kind of business that adds flavor — literally and figuratively — to a community,” he said. “Brandon and Ashley are passionate entrepreneurs, and PCAP is proud to help them take their idea from concept to curbside reality.”

With strong financial projections and a loyal fan base already forming, Filthy Fries is well on its way to becoming Greenville’s newest obsession. For the Smithsons, it’s about more than food — it’s about building something lasting.

“We’re not just selling fries,” Brandon said. “We’re creating moments — the kind where people laugh, connect, and enjoy something that’s made with care. That’s what Filthy Fries is all about.”