Spruce Knob, W.Va. — Deep in the Monongahela National Forest at Experience Learning-Spruce Knob Mountain Center Campus, a surprising mix of outdoor entrepreneurs—from camp hosts and brewery owners to trail builders and tourism directors—gathered June 10–11 for a unique two-day branding and marketing summit hosted by Partner Community Capital’s West Virginia Recreational Economies Initiative (WV REI). 

Designed and facilitated in collaboration with Charleston-based 84 Agency, the summit offered practical business training and deep peer connection in a distraction-free, off-grid setting.  

“This event was built around the idea that the best ideas often come when you’re out of your comfort zone,” said Kristen Beverage, Program Manager for WV REI. “Spruce Knob gave us a quiet, wild space to think bigger, listen harder, and connect more deeply—not just with each other, but with our own business visions.” 

A favorite moment for many was the “favorite things exchange,” where attendees shared personal tokens—from local goods to inspiring books—offering insight into their values and stories. After dinner, the group circled the fire to reflect on business challenges and goals, forging bonds through shared struggles and solutions. 

“We saw outfitters talking to trail builders, retail shop owners brainstorming with retreat operators. Everyone brought something to the table—and they weren’t afraid to be honest,” Beverage said. “There was no ego, just incredible openness. The conversations around the fire were some of the most insightful I’ve ever heard.” 

Day two started with sunrise yoga led by Kate Reed, founder of Wonder and Grow, followed by a scenic hike. Programming continued with deep-dives from REI, WVU Launch Lab, and 84 Agency, covering topics like brand voice, message clarity, AI tools, and DIY content tips. 

One of the most talked-about sessions was the peer social media audit, where businesses volunteered for “hot seat” critiques of their online presence. The candid, constructive feedback left participants energized and equipped with actionable steps. 

“This was more than a workshop—it was a catalyst,” Beverage said. “People walked away with real tools, real relationships, and a renewed sense of purpose. And the best part? They want to stay connected. That’s how we build stronger local economies—together.”