West Virginia Recreational Economies Initiative

Helping Your Tourism & Recreation Business on the Trail to Success

Two paddle boarders along a river, silhouetted by a sunset and mountains. Photo by West Virginia Department of Tourism
Photo credit: West Virginia Department of Tourism

The West Virginia Recreational Economies Initiative

Partner Community Capital’s West Virginia Recreation Economies Initiative (REI) is a program designed to support the growth of outdoor recreation businesses and the communities in which they operate. The initiative focuses on fostering economic development in rural areas by providing financial support, business advisory services, and community collaboration strategies to businesses and projects related to outdoor recreation and tourism.

Through REI, PCAP helps businesses leverage local natural assets, such as parks, trails, and rivers, to build sustainable and resilient outdoor economies. The initiative aims to create jobs, attract tourism, and strengthen local communities by enhancing the outdoor recreation sector, which can be a key driver of economic growth, particularly in rural and under-resourced areas.

In addition to providing funding, the REI helps communities and business owners develop strategies for long-term growth, focusing on environmental sustainability, community engagement, and equitable access to outdoor activities.

For more information on PCAP’s REI initiative, or to request an application, please contact: inquiries@partnercapital.org.

WV REI bolsters local recreation and tourism economies through mentorship, capacity building, and strategic collaboration with state and regional partners. We provide comprehensive support, including loan packaging and financial analysis to enhance project readiness, pre-development assistance for infrastructure projects like trail building and recreation-focused initiatives, and guidance in managing early-stage project costs and contracts. With a strong focus on recreation and tourism, we help businesses and communities build a solid foundation for long-term success. 

WV REI connects recreation and tourism businesses with the services needed to prepare for a loan, and lending services. Find out more about PCAP’s lending services here.

Partner Community Capital and Woodlands Development and Lending are working with the West Virginia Department of Tourism, the HatfieldMcCoy Trails and our strong network of community referral partners have joined forces to bolster the West Virginia Recreational Economies Initiative statewide. It’s through partnerships that programs like REI are created and continue to support tourism and recreation businesses in the Mountain State. 

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