Business Advisory Services
At Partner Community Capital™’ (PCAP), we know that access to capital is just the start. That’s why we offer customized business support to help entrepreneurs grow with purpose, resilience, and impact—no matter where they’re starting from.
Our team works together with small business owners, offering guidance rooted in real-world experience and tailored to the challenges—and opportunities—of doing business in our region.
Business Support That Meets You Where You Are
Who We Serve
PCAP provides one-on-one support and sector-specific expertise for entrepreneurs across multiple core areas. While we assist small businesses throughout our broader service region — including parts of the Mid-Atlantic and Southeast — our targeted approach and deepest expertise are focused in Central Appalachia and the Southeast, particularly West Virginia and North Carolina. We help small business founders, owners, and startups grow sustainably, strengthen their operations, and build long-term financial resilience.
Tourism & Recreation-Based Businesses: Outfitters, guides, lodging providers, gear makers and more—our team is helping outdoor-focused businesses grow while strengthening local economies.
Food & Farm Businesses: From farmers and food hubs to processors and small manufacturers, we help strengthen Appalachian and Southeastern food systems by working together to provide specialized support.
Microlending Clients: Running a smaller operation or just getting started? We offer business coaching alongside our microloans to ensure your foundation is strong from day one.
Clean Energy & Sustainability Businesses: Businesses interested in implementing energy efficiency and/or renewable energy measures and projects.
What You Can Expect
Get help with websites, accounting systems, certifications, packaging, and more—often funded directly by PCAP. We also work with internal and external experts who can help our clients with a wide range of needs, from setting up QuickBooks and developing marketing strategies to site location and architectural analysis. Client needs are identified through our business advisory services that focus on target sectors, regions, or groups of underserved entrepreneurs. We also offer workshops, training, personalized coaching, and hands-on technical support.
- Business Counseling: Get personalized support from experienced advisors who understand your challenges and goals.
- Specialized Business Consulting: Match with one of our third-party specialists to take your business to the next level.
- Workshops & Trainings: Learn what matters to you – marketing, finance, startup logistics, growth strategies and more.
- Networking & Peer Support: Building relationships with fellow entrepreneurs, mentors, and local business leaders.
- Access to Capital: Get help navigating funding options, preparing loan applications, and understanding financial tools.
You Don’t Have to Go It Alone
Our mission is to help entrepreneurs like you succeed—because when you thrive, your community does too. Let’s build something together. For more information or to request an application, please contact: inquiries@partnercapital.org.